email design
Emails need to work hard, but not too hard. Engage without distracting. Inform without overwhelming. Inspire while staying accessible. All while continuing the user on a clear path to conversion.
Made to Mix Email SeriesMade to Mix—a furniture collection composed of interchangeable pieces that give a curated vibe, not your typical matchy-matchy look.
REQUEST
Introduce the story of Made to Mix, emphasizing that these home decor pieces are meant to be mixed up and can fit into any interior design style.
SOLUTION
I kept the visual identity of the program consistent yet interesting while engaging the user in a variety of ways. I designed an intro series that explains the new program, a collage series featuring curated moodboards with pieces collected over time, and a fun series that aligned different product aspects (color, shape, etc) with school subjects, signifying new, fun ways of categorizing products.
Samples below—click to enlarge.
Social & Seasonal EmailsWeaving current social trends and seasonal moments into brand messaging helps keep content timely, relatable, and engaging for users.
REQUEST
Add seasonal and social topics into brand awareness messages to be relatable and relevant to the target audience.
SOLUTION
These are the projects I find most energizing—where timing, context, and design intersect. Knowing how and when to join the conversation is important, but finding those meaningful connections is so rewarding.
Samples below—click to enlarge.
Product-focused EmailsProduct storytelling drives traffic and consideration. Well-structured emails provide the depth to guide customers on their journey.
REQUEST
Partner with merchants and the copy team to tell priority product-focused stories with clear messaging and engaging content.
SOLUTION
These are the emails where collaboration matters most. Marketing strategy, product priorities, informative copy, and innovative design come together to create engaging, high-performing content. Research and clarity are critical, which is reflected in the final execution.
Samples below—click to enlarge.
Promotional EmailsIn retail, promotional emails are a primary driver of conversion. Performance hinges on brand consistency, engagement, and message clarity.
REQUEST
Continuously design promo emails that drive traffic and continue users through the marketing funnel.
SOLUTION
Promotional emails are my bread and butter. I thrive on the challenge of keeping designs fresh, messaging clear, and exceeding benchmarks. I continuously research design trends and utilize testing to refine my creative approach.
Samples below—click to enlarge.
Style Email SeriesStyle emails—an initiative created to give users a new way of browsing products based on their own personal style.
REQUEST
Spotlight emerging home décor trends to evaluate whether consumers gravitate toward shopping by style versus traditional product categories, prioritizing aesthetic appeal over brand recognition.
SOLUTION
I had full creative freedom to design a custom branded look for each home décor style while also curating the featured products for each email. I intentionally showcased real products in the hero graphics, exploring creative ways to incorporate fabrics, textures, and select pieces where they felt most natural.
Samples below—click to enlarge.
