print design
When used thoughtfully, print remains a powerful, elevated way to connect in a digital world. From lookbook magazines to promotional ads, print collateral needs to be clear, innovative, and drive results.
Lookbook MagazineThe Furniture Shopper’s Guide was an in-house publication that brought context and clarity to furniture shopping through trends, tips, and inspiration.
REQUEST
Partner with merchandising and marketing teams to translate seasonal strategy into product-driven storytelling, supported by thoughtful layouts, creative copy, and cohesive brand execution.
SOLUTION
These magazines were a true collaboration between designers and copywriters. Together, we brainstormed current trends and seasonal tips to create engaging, relatable content that felt aspirational and supported the customer’s shopping journey.
Samples below—click to enlarge.
Newspaper Circular AdsCircular ads are inherently promotional, but when executed well, they can be powerful tools for brand awareness and conversion.
REQUEST
Develop clear, conversion-driven print ads promoting priority merchandise and seasonal sales, reaching approximately 10 million in circulation.
SOLUTION
Built on seasonal strategy and industry insights, these weekly ads were a cross-functional effort across merchandising, marketing, finance, and executive teams. I owned template design, applied established brand creative, and led production designers in polishing and proofing final deliverables.
Samples below—click to enlarge.
